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Hotels & Lodgings Becoming GoBabies®-Friendly™! Infants and toddlers, once kept at arms length at hotels not wishing to alienate lucrative business travelers, are now encouraged to visit hotels, resorts and specialty lodgings. A vast array of amenities and services for mobile families and their GoBabies® are becoming more commonplace, such Mothers' helpers, safety kits, child-proofed rooms, baby shampoo, dedicated playrooms with toys appropriate for kids three and under, fenced-in pools, kiddie pools, upgraded and certified-to-be-safe cribs (slats not more than 2 3/8” apart), bicycle seats, and parent nights out. “What better way to endear yourself to a customer than to make things right for the customer’s little travelers?” points out Maura White, CEO of GoBabies, Inc. Hotel and resort management has found a practical recipe: attract GoBabies®; get their parents! Catering to the youngest traveler appeals to the more than 93 million family vacationers each year in the U.S. An added benefit, according to a study commissioned by Sheraton Hotels, is that Go-Babies-friendly™ hotels can boost corporate travel income because 60 percent of parents say they’ve taken a child along on a business trip. The ‘echo boom’ or ‘boomlet’ that started in the late 1980s has produced the largest baby boom since the 1960s. With grandchildren of Baby Boomers now having families of their own, the U.S. birthrate is expected to remain high. According to Dr. Philip Bayliss, a leading East-coast perinatologist, “The medical advancements making it possible for more women to conceive babies and the cultural climate in the country today has produced a significant increase in the birthrate over the last 10 years.” The elevated birthrate, a good economy, and widespread stress among dual-income parents who need to get away leads to lots of families with GoBabies® looking for great vacation destinations and lodgings. But traveling with infants and toddlers is not easy, and it requires lots of "stuff."' Some hotels are attracting business by providing gear and services for GoBabies® so that Mom and Dad don’t have to lug everything from home. In Florida, the Boca Raton Resort & Club makes their own baby food, while the Breakers Hotel in Palm Beach provides childproof rooms that include step stools for kids to reach counters and sinks. Mission Point Resort on Mackinac Island, Michigan, features a Parent & Toddler playroom. As White observes, “Help families when they need help the most--namely with little travelers--and they will repay you with repeat business, great word of mouth publicity, and many rings of the cash register when they visit.” T-shirts, toys and babysitting services, anyone? Parents can inquire about GoBabies-Friendly™ lodgings at www.gobabies.com or by calling GoBabies, Inc., at 1-800-462-2297. GoBabies®, Inc., is the leading resource to make travel in town or around the world easier for Mobile Moms with infants and toddlers. GoBabies’ proprietary content and products are available through www.gobabies.com. GoBabies also licenses and syndicates its content to other companies looking to reach the Female Head of Household with young children and to increase traffic and advertising revenues. The Company, located in Oak Hill, Virginia, is also the manufacturer/distributor of GoBabies Diaper Changing Kits and GoBabies Disposable Bibs. The Company is a wholly-owned subsidiary of TigerRed Enterprises. NOTE: GoBabies is a registered trademark of TigerRed Enterprises, Inc. Other trademarks and brands are the property of their respective owners.
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